How to Choose the Best Outfit for Your Upcoming Company Video Shoot

Whether you’re in front of the camera to sell a product, demonstrate a process, or simply deliver a message for your organization, wardrobe selection is essential to production planning. Before a Plum Productions shoot, I always email clients a list of suggestions for clothing as some items look better on camera than others. Moreover, certain outfits actually pose technical challenges. Here are a few tips from the best fashion stylist in LA on how to choose the best outfit for your shoot:

Pick warming colors:
Colors like purple, cobalt, teal and coral pop on screen. For women, wearing a top in one of these bright shades will truly warm up your face. For men, neckties are the best thing to provide a punch of color.

Steer clear of white, bright red and all-black outfits:
All 3 of these colors create technical issues. For example, before shooting, your videographer will tunes the camera exposure for your face, so if you are wearing a bright white top, that top will glow. (A small amount of white is okay peeking out from under a jacket & tie, but your best bet is go with a light blue.)

Black creates the same issue. When the camera exposure is correct on your face, black seems too dark. The meaning of your clothing will be mislaid, so you will look ill-defined.

And bright red sometimes “bleeds” on camera, giving off a slight, hazy halo.

Opt for solids:
Big patterns can be very disturbing. Keep in mind, the attention should be on you, not your clothing. Alternatively, small tight patterns can “buzz” on camera. On a necktie, go with a medium-sized patterns, like stripes.

Stay classic:
Your organization is investing a reasonable sum in this video project and will likely use it for many years. So pick an outfit that’ll stand the test of time. As curious as you may be to wear those very-now culottes you are so fascinated about, steer clear of any trends that’ll make the video look outmoded.

Keep jewellery simple:
Pendulous jewellery is not just visually disrupting; it is loud. Microphone will pick up your jangly earrings or bangle bracelets. Stick to studs and skip the bracelets.

If you are still not sure what to wear when you are in front of the camera, then its time to get in touch with Zoë Hennessey. She is one of the best Fashion Stylists in Los Angeles who have broad experience in styling for commercials, print advertisements, music videos, television shows, red carpet and fashion editorials.

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